America's healthcare system had become too complex. And Humana was seen as part of the problem. We wanted to change that percetion. We wanted to do what other healthcare companies weren’t doing – letting people know that Humana is simplifying the system to change healthcare for the better.
“Let’s close the gap between people and care"
We created an online hub to host branded campaign content. we developed a series of short form and long form articles as well as short digestible video content
Category Landing pages
How We're Closing the Gap
Developed a series of long form animated pages to help illustrate the steps Humana is taking to improve healthcare.
Turning Good Intentions into Good Health
Paperwork that doesnt require paper — or work
Helping Seniors live at home, not in a home
Trick Yourself Healthy Videos
Series of videos showing simple tricks to eat healthier.