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Close the Gap

America's healthcare system had become too complex. And Humana was seen as part of the problem. We wanted to change that percetion. We wanted to do what other healthcare companies weren’t doing – letting people know that Humana is simplifying the system to change healthcare for the better.

“Let’s close the gap
between people and care"


We created an online hub to host branded campaign content. we developed a series of short form and long form articles as well as short digestible video content

CTG_hero.jpg

Close the gap

America's healthcare system had become too complex. And Humana was seen as part of the problem. We wanted to change that percetion. We wanted to do what other healthcare companies weren’t doing – letting people know that Humana is simplifying the system to change healthcare for the better.

“Let’s close the gap between people and care"

We created an online hub to host branded campaign content. we developed a series of short form and long form articles as well as short digestible video content


 

Content templates

 

Category Landing pages


How We're Closing the Gap
Developed a series of long form animated pages to help illustrate the steps Humana is taking to improve healthcare.

Hands-on Coaching Puts Wellness Within Reach

 

 

Turning Good Intentions into Good Health
 

 

Paperwork that doesnt require paper — or work

 

Helping Seniors live at home, not in a home
 

 
 

Trick Yourself Healthy Videos
Series of videos showing simple tricks to eat healthier.