Nike gives young lacrosse players the opportunity to step onto our stage and test their mettle. Participants go head-to-head in a King of the Mountain style showdown or against a staffed defender – while trying out the latest Nike Lacrosse equipment.
After entering the Boom Boom Room, an LED board above the goal flashes to life and warns the participant to prepare for combat! When they score a goal, a goal light is triggered and the LED and sound system declares “BOOM.”
E-mail, iPad registration app, Boom crew uniform
Each attack on goal is captured by several digital video cameras strategically placed throughout the Boom Boom Room.
we create a short tagged with a Nike Lacrosse button. The video plays back on the LED screen.