Joe the Pro
With age comes experience and by 65 you know how to streamline everything you do. You know what works and what doesn’t. That’s why pros, like legendary NFL quarterback Joe Montana, get Wellcare.
Throughout our spots, we see Joe around his house, being a pro at everyday things, no inefficiency, just master of the streamlined.
Results: In our first AEP after launch, total enrollment goal was exceeded by 54%; DTC goal was exceeded by 69%. Drove a 20% improvement in brand awareness and 45% in familiarity. Calls and Leads both increased 33% on media spend increase of only 4%.Wellcare was the #1 growth brand in the category in 2021.
Responsibilities: Creative Direction, Concept development, Art direction
Agency: HLK
Behind the scenes look at filming the legendary quarterback.
Maestro de Medicare
For our multicultural audience, we created a unique series of spots, with no dubbing or subtitles. Our hero, Mario, is a Maestro of everything from backyard bar-b-ques to family birthday parties and, of course, Medicare.