Turn Up Your Interests

Audible’s Plus Catalog is filled with your favorite high school-required books, classics you claim to have read, podcasts, and of course Audible Originals. Members are forgoing the catalog for premium titles and NY times best sellers. With tons of great high-quality content ignored.

We were tasked with re-positioning the Plus Catalog to change the way members—and new members—perceive it. Repositioning it from one big unlimited library to snackable, multi-format audio content that helps people enrich their lifestyle. Audio that enhances their everyday moments.

The Audible Plus Catalog has a wide range of content that helps you dial up your passions, interests, and general curiosities. Users were asked to “Turn up their interests” in everything from true crime and history to romance and wellness.

Responsibilities: Creative Direction, Concept development, Art direction

Agency: HLK